Today, Opera [NASDAQ: OPRA] announces the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a self-serve ad tech infrastructure for tier-one publishers. It is designed to create, manage, and report on digital advertising campaigns in one [...]

Pubstack is participating in the next AOP Association of Online Publishers event ‘Tech Talk’ with its webinar ‘How to maximise the value of your ad inventory? Actionable insights from your ad stack’  During the last years, ad tech has become a [...]

In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]

Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]

Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

Ogury, azienda creatrice del Personified Advertising, annuncia oggi la nomina di Fabien Magalon in qualità di chief publisher sales officer. Con questo incarico, il manager sarà responsabile della definizione della strategia di offerta globale, guidando il team internazionale dedicato agli [...]

Ogury, the Personified Advertising company, annonce la nomination de Fabien Magalon au poste de chief publisher sales officer. Il aura pour missions de définir la stratégie de l’entreprise côté éditeurs, de diriger l'équipe Publishing internationale d'Ogury et de contribuer au [...]

Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as chief publisher sales officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development. “The [...]