In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

Aujourd'hui, Opera [NASDAQ : OPRA] a annoncé le lancement de sa plate-forme publicitaire en libre-service, Opera Ad Manager et conçue par DanAds, une infrastructure de technologie publicitaire en libre-service pour les éditeurs. Cette plate-forme a été développée pour créer, gérer [...]

Opera [NASDAQ: OPRA] hat heute den Start seiner Self-Service-Werbeplattform Opera Ad Manager, bekannt gegeben, einer anpassbaren und skalierbaren Self-Service-Ad-Tech-Infrastruktur für Tier1-Publisher, die von DanAds betrieben wird. Die integrierte Plattform wurde entwickelt, um digitale Werbekampagnen zu erstellen, zu verwalten und Berichte [...]

Today, Opera [NASDAQ: OPRA] announces the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a self-serve ad tech infrastructure for tier-one publishers. It is designed to create, manage, and report on digital advertising campaigns in one [...]

Pubstack is participating in the next AOP Association of Online Publishers event ‘Tech Talk’ with its webinar ‘How to maximise the value of your ad inventory? Actionable insights from your ad stack’  During the last years, ad tech has become a [...]

In today's ExchangeWire news digest: the Irish Data Protection Commission face criticism for failing to resolve GDPR complaints; Australia's High Court upholds a ruling making media organisations legally responsible for readers' social media comments; and TikTok trial expanding their ecommerce [...]

Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]

Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]