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  • Stuart Keith Joins IRIS.TV as Vice President of Publisher Partnerships, EMEA

    IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice president of publisher partnerships for the EMEA region. Stuart brings over 19 years of experience across the tech, media and telco industries, and is responsible [...]

  • PubMatic weitet Fraud-Free-Programm auf CTV aus

    PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]

  • PubMatic Extends Fraud-Free Program to CTV

    PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

  • Pubstack Anuncio de Seminario Web

    Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

  • Pubstack Announce Webinar to Help Publishers Boost Revenues Using Analytics

    Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

  • Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace

    In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]

  • Google MCM Partner Total Media Solutions to Support Publishers in EMEA

    Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as senior director of sales and business development EMEA to drive its expansion in the region. Total [...]

  • Time To Reframe The Industry: The Service Layer

    What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

  • Google's Cookie Deprecation Under EU Antitrust Scrutiny; Outbrain Prepare for IPO

    In today's ExchangeWire news digest: the EU Commission confirm that they are examining Google's decision to deprecate third-party cookies as part of their antitrust investigation; content marketing platform Outbrain prepare to go public; and a report from the AOP and [...]

  • Connexity Revenues Soar 60% YOY as Innovative Solutions for Merchants and Publishers Deliver Differentiated Value

    Connexity, the largest independent customer acquisition channel for ecommerce advertiser acquisition and a leading commerce monetisation solution for publishers, is reporting impressive year-on-year growth. "I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on- [...]