In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to [...]

In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ [...]

In this exclusive article written for ExchangeWire, Paul Gubbins, Head of Strategic Partnerships at Publica, details key areas for publishers to consider in order to boost streaming advertising revenues. Fifteen percent of TV viewers cut the cord last year, this year [...]

In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein [...]

In today's ExchangeWire new's digest: reports surface that the EU will seek to implement legislation similar to Australia's proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle [...]

In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]

In today's ExchangeWire news digest: WPP and TikTok reach a deal to give the agency early access to new advertising features; Amazon's Jeff Bezos will step down as CEO as the ecommerce giant reports quarterly sales of over USD $100bn [...]

In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives [...]

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]