Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire  Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]

In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a few simple steps.Illuma’s privacy-centric AI technology is used by publishers [...]

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced an advanced contextual video content recommendation engine for digital publishers. The unique machine learning-based engine uses large language models (LLM) [...]

Opti Digital, the ad tech platform that helps media publishers optimise their revenues, continues to expand its presence, in both the European and North American markets. Amid a series of announcements regarding new clients, the ad tech company now reveals [...]

Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.  Taboola for Audience [...]