Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer  Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]

There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire  Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]

In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]