ShowHeroes SE, Europas führende, unabhängige Video-Plattform für Publisher und Werbetreibende, ruft die ShowHeroes Group ins Leben. Mit der neuen Dachmarke bündelt das Unternehmen seine sechs verschiedenen Geschäftszweige und integriert die in 2020 neu erworbenen Unternehmen Streamads (Niederlande) und Viralize (Italien). Das [...]

Picnic, the Social Display Ad Marketplace, is putting the power of its premium social-style advertising directly in the hands of publishers with the launch of its self-service Picnic Studio tool, which enables media owners to design and create custom ads [...]

Adnami, the leading technology provider of high impact digital advertising, has been appointed as the technological partner for Denmark’s Publisher Platform. This is the newly-formed alliance that will provide a single point of purchase for digital advertising across the country’s [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the UK announces the creation of a new regulatory body to govern Big Tech; Facebook agrees to pay UK news [...]

Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video [...]

In today's ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world's biggest company if spun out from Amazon; and Zoom remains optimistic [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]

In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for an Open Web calls on the CMA to delay Google's implementation of its Privacy Sandbox; and Publicis Groupe's Marcel Sydney [...]