Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]

In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the Federal Court in Germany upholds a ruling to ban assumed consent for unnecessary cookies; Vice Australia announces significant job [...]

In today's ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to [...]

In today's ExchangeWire news digest: Vice Australia confirms drastic job cuts; the Australian Court of Appeal Supreme Court upholds a ruling making publishers responsible for the comments left on their Facebook pages; and M&C Saatchi Performance uncover positive signs that [...]

In today's ExchangeWire news digest: India's biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it's ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched [...]

In today's ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase [...]

In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they're looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you [...]