Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]

It's no secret that mobile is where the audience is. But what options are there to monetise that audience. Writing exclusively for ExchangeWire, André Baden-Semper, VP sales and marketing Europe, Purch provides the best practices to follow that will allow you [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand [...]

Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry for both publishers and advertisers in Q1 2017. The report identified six key trends from activity in the last quarter, [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Zenith unveil global rebrand strategy; TPG revise offer in Fairfax takeover bid; Times Internet take on Moat [...]

Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of Google and Facebook and what that means for diversity in ad spend and distribution. Writing exclusively for ExchangeWire, Daniel Fisher, managing [...]

Email is one of the oldest marketing channels that can still be exponentially more profitable than Facebook and can benefit publishers. Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP product & marketing, PostUp, explains that publishers putting the value [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]

The World Media Group (WMG), a strategic alliance of ten of the world's leading premium media brands, recently commissioned analysis to assess the overall performance of WMG inventory during Q3 2016, in response to growing demand from advertisers for better [...]