A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of "trustworthy and scalable" inventory as well as quality data they say advertisers badly need. Slated for launch in February [...]

Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas. Publishers have been having a hard time. As [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes [...]

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business. The region still lacked quality inventory, with [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den Trend bei mobiler Videonutzung; The Trade Desk expandiert in Hamburg; und Flashtalking und Tapad kooperieren. Deutsche Publisher Studie von AOL Mit einer [...]

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. [...]

Publishers don't have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges they face become greater and more pronounced. How can publishers win in a world where Facebook and mobile apps seem [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?; Nielsen certifies TabMo; GroupM launches [m]Platform; Strategic alliance between Stack I/O and Transparent Media; Brand Networks integrates with TVTY; and Mobsta [...]

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major publishers in the region remain reluctant to share [...]

The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the [...]