In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it gives them better access to content; and opponents counter by citing an implicit contract that people agree to when viewing [...]

It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be new to the ad tech platform and have to operate within a highly diverse region. Here to offer up some [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad [...]

Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region. In this week's Q&A, Eyeota's [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out [...]

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes, [...]

Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix's content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade [...]

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific. With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads that better engage consumers. While still behind other development markets, Asia-Pacific has been increasing adoption of mobile video ads and is [...]