Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us would like, unfortunately. For a medium that has become the predominant destination for global consumers, and therefore the primary target [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global [...]

When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers [...]

For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred. ExchangeWire spoke with three executives who identified [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of "trustworthy and scalable" inventory as well as quality data they say advertisers badly need. Slated for launch in February [...]

Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive, Ryan Afshar (pictured below), VP of media partnerships, Videology outlines five key areas. Publishers have been having a hard time. As [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start PreBid for video advertising; Ineffective targeting of online campaigns; OperaMediaworks rebrands; The Weather Company goes [...]

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They are coming around, though, as they move from a print to a digital business. The region still lacked quality inventory, with [...]