DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]

On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [...]

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]

AI is cutting a swathe through the media industries - but how is it impacting major publishers? John Still looks at the choice publishers face between licensing and legal wrangling, as they seek to take control of their content. The rapid [...]

On today’s news digest: 20 Media Groups Sign Open Letter Against BBC Ad-Funded Podcasts; Publishers Raise Concerns Over New Apple Feature; EC Set To Hit Microsoft With New Antitrust Charges Following the BBC’s decision to turn to ad funding for its [...]

This week on The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership; OpenAI Releases Deepfake Detector, plus: today's episode of the MadTech Daily Podcast. Another week, another lawsuit – and quite a major one: TikTok and [...]

Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]

Digital Element, the global IP geolocation and audience insights leader, today (6th May, 2024) announced the company has won the Groundbreaking Cybersecurity Analytics and the Publisher’s Choice of Threat Intelligence awards from Cyber Defense Magazine (CDM), the industry’s leading electronic [...]