Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth.  Opti Digital initially focused on [...]

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [...]

In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of the impact of cookieless advertising on revenue. Through an extensive A/B [...]

On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google is considering charging for new premium features – this move would [...]

Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

On today’s news digest: Disney Teams Up with Google's Display & Video 360 and The Trade Desk to Expand its Real-Time Ad Exchange; EU to Introduce Election Disinformation Legislation; Google Fined for Using Publishers’ Data for Gemini  Disney has announced an [...]