×
  • Pubstack Unveils Q1 2024 Programmatic Data Benchmark

    Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [...]

  • Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation

    Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]

  • Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion

    Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [...]

  • Meta’s Guillaume Cribier Joins MGID as Head of Global Publisher Success

    MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its US team as head of global publisher success. At MGID, Cribier will lead and support the global publisher success team in developing and strengthening relationships [...]

  • The Ad Tech Industry Sports Challenge is Back for a 4th Edition!

    Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [...]

  • Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

    Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

  • Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

    Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

  • Connatix Promotes Dor Leitman to Chief Technology Officer

    Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

  • Permutive Announces Strategic European Hires

    Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]

  • Ad Tech Opti Digital Forecasts +60% Growth in 2024

    The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth.  Opti Digital initially focused on [...]