eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]

Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media owners must produce more engaging ad formats, according to Nestle's UK digital lead. Gawain Owen, Nestle, [...]

The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. These were among the [...]

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week's edition: Rubicon Project posts impressive gains; Europe's OOH sector primed for programmatic disruption; European ad tech pairing [...]

eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: SpotXchange eyes SEA expansion with Singapore office; Asia consumer attention spreading across multiple screens; Australia's APD [...]

Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry's biggest names, and explores what they tell us about the contemporary ad tech landscape. The industry's biggest names have [...]

The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the digital advertising sector across the continent. However leading figures in the publishing industry are making the case to advance the [...]