One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0.  517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]

In today's ExchangeWire news digest: the EU launches an antitrust investigation into Google's bid for Fitbit; Twitter reveals it could be facing a fine from the FTC over its handling of user data; and a group of US lawmakers urge [...]

In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting "irrelevant" [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]

In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU's Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; [...]

Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue [...]

In today's ExchangeWire news digest: the EU's head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; [...]