Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different [...]

Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by companies throughout the digital advertising industry to the latest update to the Transparency & Consent Framework (TCF) v2.0. Since launching [...]

Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote and protect consumer rights online. Now in its 13th year, Data Privacy Day has become a global initiative. In order [...]

2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn't caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about [...]

Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, [...]