Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist.  With people being bombarded with over [...]

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]

Channel Factory, the global brand suitability platform for YouTube, today (November 3rd, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families.  With 76% of consumers in the UK saying [...]

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022; research from IPA reveals that consumers are increasing pressure on brands to maintain fair pricing; and the ICO warns against [...]

Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]

Channel Factory, the global brand suitability platform for YouTube, today  (October 19th, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families. With 76% of consumers in the UK [...]

Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]

After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]

Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets [...]