Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]

Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative [...]

Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider [...]

New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Abandoned Mobile Apps Report: Q1 2022, showing that over 1.5 million apps between the Google Play Store and Apple App [...]

Teads, the global media platform, today (28th April 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

The IPA Bellwether Report for Q1 2022 is out, and the numbers reflect the complexities across an industry that is both embracing a post-pandemic positivity while exercising caution in the face of a turbulent political and economic climate. The report, which [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha collaborato con Lumen Research, tecnologia  leader nella misurazione dell'attenzione, per condurre uno studio congiunto con l’intento di misurare l'attenzione generata dai formati Ogury, sia su [...]