For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. The findings show that over the past 12 months pDOOH has become [...]

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, [...]

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality [...]

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024.  The main findings highlighted that the vast majority [...]

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]

This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]

Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present their latest collaborative report: "The State of Dynamic Advertising."  This comprehensive study engaged over 120 agency correspondents, revealing a compelling dichotomy [...]

Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]