Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations. The collaboration combines Kevel’s [...]

Adform, the most powerful and safe media buying platform built for game changers, today (7th January, 2025) announces the appointment of Jens Bargmann as Vice President of Retail Media. This marks a significant milestone for Adform, propelling it as a [...]

Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities.  Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]

Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research. Tell us about your new retail media report and what you wanted [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]

Supported by Pentaleap, Skai, FMCG Guys, and IAB Europe, with over 20 members representing major RMNs, technology firms, and industry bodies. The retail media industry is experiencing unprecedented growth, projected to reach USD$125bn (£96.9bn)by 2026 with an annual growth rate [...]

Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase  Microsoft Accuses Google  In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [...]