In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]

StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]

Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]

David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]

In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media, and the challenges and opportunities for the year ahead… Matt Farrington, President, Trading & Investment, APAC, Dentsu As we were expecting, 2024 [...]

Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ad spend) in retail media. He expands on the benefits of self-service ad management, as well as [...]

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms  WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]

Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones.  According to the ‘Charm [...]