Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  A forecast this week found that retail media is the fastest growing form of ad [...]

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the first set of recommendations for retail media digital advertising metrics and measurement standards in Europe. The recommendations are open for [...]

On today’s ExchangeWire digest: Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency  Retail media is expected to make up one-fifth of worldwide digital ad spend in [...]

Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics [...]

On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has published the first version of its Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution.  With  Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [...]