LiveRamp Partners with Co-op to Enhance Relevancy in its Retail Media Offering
LiveRamp, the leading data collaboration platform, today announced a partnership with one of the UK’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. Using LiveRamp’s data collaboration platform, Co-op will be [...]
New Study by PubMatic Finds Technology Providers Are Key to Driving Commerce Media Success
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 19th, 2023) released a new study commissioned by Forrester Consulting finding that retailers see tremendous upside for commerce media revenue but increasingly consider partnerships and [...]
IAB Europe Releases Pan-European Definitions & Guide to Retail Media
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media. This groundbreaking initiative created by IAB [...]
InMobi Insights Annual Survey Shows Opportunities for Digital Back-to-School Sales Increase
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all [...]
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