In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [...]

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today July 20th, 2023, announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, a leading advertising technology platform for retailers [...]

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]