PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

This week: China to take “golden shares” of Alibaba as the e-commerce giant ventures into BNPL. Alibaba dominated headlines early this week, with reports that China was set to take shares of roughly 1% in the Hangzhou-based firm, alongside rival Tencent. [...]

Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]

Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply-side platform and access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe.  The Guide, which [...]

Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]