ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

In today's ExchangeWire news digest: Twitter to limit SMS two-factor authentication to paying subscribers; Meta introduces 'Meta Verified' to enhance security measures across Facebook and Instagram; and Shein targets revenue of USD$60bn (~£49.8bn) by 2025. Twitter to charge for SMS two-factor [...]

As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

In today's ExchangeWire news digest: Twitter disbands its Trust and Safety Council after key members step down; Microsoft buys a 4% stake in London Stock Exchange Group; and Alibaba trials a free trade hub in Thailand. Twitter dissolves safety council following [...]

In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores a move to an online marketplace; and Twitter relaunches its subscription service "Twitter Blue". FTC moves to block Microsoft’s acquisition of [...]