Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets
Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]
Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]
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