In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today (July 20th, 2023) announced a €2m (£1.7m) seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based [...]

AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [...]

Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [...]

Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]

Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

ArcSpan Technologies, the innovative publisher audience monetisation company, announced the official launch of ArcSpan AMS™, the Audience Monetisation System. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetisation solution for large and mid-sized advertising-driven publishers. [...]

In today's ExchangeWire news digest: Tencent reports its fastest quarterly growth in over a year; Meta takes its paid verification service to the UK; and Google introduces a new policy requiring publishers in Europe who use its monetisation tools to [...]