ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]

In today's ExchangeWire news digest: Google launches its own AI chatbot ‘Bard’ in the wake of ChatGPT's success; SoftBank's investment arm, Vision Fund, posts a loss for the fourth consecutive quarter; and the FTC decides not to appeal Meta's purchase [...]

In today's ExchangeWire news digest: Google pours USD$300m (~£248.8m) into AI developer Anthropic; Apple reports a decline in revenue following "significant" supply chain issues; and the FTC is allegedly preparing a lawsuit against Amazon for anticompetitive practices. Google invests in AI [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]

Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects.  Adform’s Global Partner Programme [...]

Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues.  By using the [...]

Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with [...]

AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]

In today's ExchangeWire news digest: Apple loses search chief to Google; Alibaba muted on Singles Day results; and S4 Capital reports 29% increase in like-for-like revenue. Apple loses search chief to Google Apple has lost Srinivasan Venkatachary, a key senior director within [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]