Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine helps advertisers to fully utilise Nexta’s spectrum of digital marketing solutions in an easy, automated and optimised manner. Key features of [...]

Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]

Digital expert to manage the growth of Captify’s partnerships; allowing the world’s leading publishers to extract value from their onsite search data to maximise yield. Salmon will be leading Captify’s charge as a privacy-first, programmatic partner for publishers preparing for [...]

Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

Search advertising continues to account for a significant proportion of overall ad spend, with £6.7bn being spent in these channels last year according to AA/WARC figures. In such a developed market, opportunities for smaller brands can be harder to come [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of [...]

Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine. Despite negative press coverage and EU fines, [...]

DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner [...]

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth between 2017 and 2020, growing by USD$22bn (£16.8bn) and USD$28bn [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: B2B marketers embracing programmatic in 2018; Value chain transparency must improve; and [...]