In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in [...]

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which they [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors of Nordic excellence. However, it can also illustrate a case in point I’d like to make regarding the state of display [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV). In this report, IgnitionOne applied their attribution analysis to examine the [...]

Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made [...]

As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]