Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

In today’s ExchangeWire news digest: China Mobile aim to raise CN¥56bn (£6.6bn) when they list in Shanghai; TikTok have branched out into the food delivery market with the announcement of TikTok Kitchen; and Meta file a lawsuit to identify individuals [...]

In today's daily news digest from ExchangeWire: Head of Instagram, Adam Mosseri, testified before Congress about child safety protocols; the Italian antitrust regulators fine Amazon USD$1.3bn (£986.3m) for causing harm to competition; and YouTube and Roku have announced a multi-year [...]

In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering.   Google have constructed a “Fortnite task [...]

RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook have selectively controlled hate speech in India; GCHQ have championed a cloud deal with Amazon Web Services; [...]

In today's ExchangeWire news digest: TikTok, Snap Inc., and YouTube questioned over child safety protocols; digital lenders could face license withdrawals after Kenyan crack down; and Zolve have raised USD$40m (£29m) in a Series A round.   Snap, YouTube, and TikTok questioned [...]

In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m).   Microsoft are sunsetting localised LinkedIn [...]