China Literature and Alibaba Fined for Antitrust Violations; SCMP to Leave Open Marketplace
In today's ExchangeWire news digest: Alibaba and Tencent's China Literature are fined for breaching China's competitions regulation; the South China Morning Post announces that it will remove all their inventory from Asia's open marketplace at the beginning of next year; [...]
EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0
In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]
How 2020 is Reshaping Social Media
If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]
DoubleVerify Raises USD$350m; Apple Sued by French Advertisers
In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]
SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections
In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]
Sublime Amplifies Social Creatives with the Launch of Sublime Social
Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]
US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads
In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]
Senators Ask FCC to Reconsider Facebook Ruling; Zynn App Pulled, Content Theft Suspected
In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]
United Despite Crisis: How Social Media is Keeping the UK Connected
As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]
Integral Ad Science Reveals the Digital Industry’s Priorities for 2020
Today Integral Ad Science (IAS), the global market leader in digital ad verification, releases the findings of its Industry Pulse Report for 2020; highlighting the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in [...]
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