Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]

Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

Today’s news: ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media   Yesterday, the ad tech community gathered for our ATS London event. From industry veterans to first-time goers, we came together to hear fresh takes [...]

Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK  In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]

Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

On today’s news digest: Rumble Joins X’s Suing Spectacle; Disney to Hike Streaming Prices; Reddit Jumps on AI Search Bandwagon Just as one storm subsides, X starts brewing another. In a move which left many quite perplexed, X revealed on [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have today (August 6th, 2024) shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for [...]