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  • Advertisers Must Tune into SEA Consumers' Video Habits

    Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into these requirements to better engage their target audience. Here, AOL's Asia and ANZ managing director Alex Khan (pictured below), writes [...]

  • Digital Has Allowed London Fashion Week to Bridge Runway & Retail

    We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the challenge of driving footfall. In January, footfall was 1.3% down on a year ago, indicating that shoppers are turning to [...]

  • Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

    What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances are you were duped. As you scrolled through dozens of photos and status updates, it is likely that many of them [...]

  • Advertising Models Must Evolve to Better Support APAC Marketers

    The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally can effectively push customised ads tailored to individual customers, and in an omnichannel environment. Business agility was key, especially in a [...]

  • As the Homepage Starts to Flounder, Publishers Need to Look to Social Influencers

    Can publishers expect to rely on the same volumes of homepage traffic that they historically enjoyed? With readers discovering content in new ways, particularly through the likes of social media, is the traditional homepage on the decline? If this is [...]

  • Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation

    Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong opening was only bettered by their continued first-day performance, hitting a high of USD$26.05 (£17.82) [...]

  • Breaking Down India's Mobile Ad Campaign Density

    How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource's Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may [...]

  • The 2017 Shopper; Mobile Games Vs Social Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise [...]

  • Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil measures against future misreporting; AU OOH revenue grows 15.8%; Ogilvy take over Chinese joint ventures; [...]

  • What to Look for in 2017 Across Mobile, Video & AI

    All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]