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  • Rising Revenues for UK Publishers; CMOs Value Their Agencies

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Revenue growth for UK digital publishers; CMOs rely on agencies; and [...]

  • Singapore Startup Wants to Solve Marketing Challenges with AI

    Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights. The Singapore-based startup taps artificial intelligence (AI) as well as tracks [...]

  • Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

    Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and [...]

  • Facebook Triumphs Over Expectations

    Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts' expectations, resulting in a 9% increase in stock in after-hours trading.  Facebook's triumphant earnings are refreshing after a week of poor results [...]

  • Twitter & Apple Fail to Meet Expectations

    Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

  • Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

  • Mobile Ads & Private Marketplaces Take Centre Stage in AU

    Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces. With its ad tech market among some of the world's most matured and [...]

  • Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: more money spent on audience data; digital drives global ad spend; [...]

  • Location is the Next Evolution of Performance Marketing in a Mobile-First World

    Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing medium, reserved only for finance advertisers working towards the strictest of CPA targets or, conversely, [...]

  • Are STEM Graduates a Good Match for Ad Agencies?

    The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed IOs are shifting to big data, predictive modelling, and real-time bidding. As a result, the typical agency hires are required [...]