In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter ads pop up on Yahoo Japan; Opera Mediaworks expands Asian ops as mobile ads grow; [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year.  Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter acquires India's call marketing platform; Axiata-Adknowledge joint venture wants piece of Asia's digital advertising pie; MediaMath [...]

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas from Microsoft, and this year it caused a stir in the market by unveiling the improved [...]

Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad tech product Atlas, which many have dubbed as a serious contender to Google's ad stack. ExchangeWire caught up with Lori [...]

Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company's 'mobile first' future, although the subsequent investment increase caused its share price to [...]

With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting on both desktop and mobile device, can take on Google’s DoubleClick? Now that the dust has [...]

The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are all spurring the programmatic display ad sector, according to ExchangeWire sources.  The [...]