Google has just bought social marketing software developer Wildfire -- provider of software that links to Facebook, Twitter, LinkedIn, Pinterest, YouTube and other social networks, allowing customers to manage their online brand and presence, with clients including Sony Corp and [...]

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]

Videology Announces Integration with eXelate Videology—an online video advertising platform and solutions provider—announced this week that its technology now allows server-to-server communication with eXelate—a data and analytics engine powering digital marketing decisions. This is the first integration of its kind between [...]

Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]

Publicis Groupe Acquires Longtuo, Aiming for a Dominant Role in China's Booming e-Commerce Market Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. [...]

Stuart Spiteri is Chief Operating Officer at News Digital Media - and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia's biggest publishers, the challenges/ opportunities [...]

IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]

Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]