Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]
Lea Karam, Consulting Director at Behave, takes a look at the innovations that will define the future of retail and ecommerce. The boom of retail media in recent years, in tandem with the rise of social shopping, has made e-commerce a [...]
Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]
Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]
Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]
Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce More than a year after YouTube revealed it was testing ads which play when a user pauses [...]
Today’s news: ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media Yesterday, the ad tech community gathered for our ATS London event. From industry veterans to first-time goers, we came together to hear fresh takes [...]
Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]
Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]
On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]
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