Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]

Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up their game and update and optimise programmatic. In this piece, Andrew Eifler, VP product management, AppNexus Advertiser Technology Group (pictured [...]

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.  Dynamic scalability [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD. StickyADS.tv Acquired by Comcast Comcast [...]

Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured below), programmatic director, Guardian News & Media for his advice for buyers and sellers on finding their way through the [...]

Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up by 1,450% year-on-year. Rubicon also reported that 30% of its revenue comes from mobile and the remaining 70% from desktop, [...]

Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country manager for PubMatic UK; AppNexus announces video SSP; AerServ and Pixalate cooperate; and Fyber releases ad [...]

In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced [...]

The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in [...]