Big publishers have generally been a bit slow to the mobile party, hence mobile has grown out in a distinct and rather fragmented manner. Media consumption has been fractured across all sorts of smaller social networks and mobile sites that [...]

IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld and Macworld has just announced a strategic partnership with PubMatic, which will see them open their assets to programmatic demand [...]

Cindy Deng is MD APAC for Turn. Here she discusses Turn's recent launch in Hong Kong and the roll out of the solution across the APAC region. Is there significance behind Turn choosing Hong Kong for their APAC launch? Hong Kong is [...]

For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the IAB in October, showing a 132% increase in ad spend on mobile, suggested that advertisers are shifting from experimenting with [...]

Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Facebook seem poised to launch one, it has many salivating over the prospect. [...]

You wake up. You check your mobile phone. You see an advert for that tasty Toyota model you’ve been checking out recently. On the way into work, you’re playing Angry Birds on your tablet, and the mobile ads alongside show more [...]

Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]