Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found wanting due to various privacy restrictions and technological incompetencies. StrikeAd have just announced that they can now crack this challenge [...]

As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution modelling capabilities natively into the DFA interface. Beyond the basic models (namely: linear, first position, last position, time decay, etc.), [...]

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which they [...]

Do you believe PubMatic was late to Europe? Has this impacted your current market share? PubMatic was later than other players in Europe, but we feel we entered at the right time with the right product. The most important thing is [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a variety of clients within differing industry verticals. It has been really interesting to see such a high volume of words penned [...]

Why has improve moved to hire a VP of data engineering now? How is data shaping the future of Improve's business? Like anyone in our space, data has always been a big part of the company investment and focus. Given the [...]

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch this space for uploaded videos of keynote speakers Mike Nolet, CTO & Co-founder AppNexus and Dr Boris Mouzykantskii, Founder, CEO & Chief [...]