Rupert Staines is Managing Director Europe at RadiumOne Inc. Here he discusses the emergence of the Dynamic Audience Platform, and why turning awareness into purchase intent could now be a reality for marketers. According to a recent study from Magna Global, [...]

In 2011, mobile saw spend reach $3.9 billion globally and 2012 is expected to hit $6.2 billion. “This is the year of mobile,” most will say. It is here – and I think everyone may have felt a little underwhelmed [...]

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with a particular interest in Digital Media. This includes content publishers, marketing solutions providers, broadcasters, advertising ecosystem companies and all entertainment [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what a stack is and are there enough buyers to support the multiple stack solutions looking to dominate the market? What is [...]

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers, announced it has secured $50 million in new financing. The round was led by long-term Rocket Fuel [...]

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]

PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced last week that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace. PubLink is a set [...]