IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s platform detects piracy across multiple digital ecosystems, [...]

Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between agencies and supply-side platforms (SSPs) are more important than ever before, and outlines the main components required to foster strategic [...]

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. Microsoft is extending its use of Xandr’s sell-side [...]

Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of [...]

PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]