PubMatic has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behaviour in [...]

This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]

In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]

In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [...]

In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]

The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]

As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]