ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]

In today's ExchangeWire news digest: a judge rules that the Twitter trial against Elon Musk should be fast-tracked; Singapore's central bank announces plans for new crypto regulation; and Netflix report more subscriber losses, but better-than-expected results for Q2.   Court expedites Twitter-Musk [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]

Adverty AB today (July 14th, 2022) unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video [...]

In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint.   Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon closes a three-year deal to livestream the European Champions League; TikTok suspends its plans to take 'TikTok [...]

BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

In today's ExchangeWire news digest: Publicis Groupe appoints a new chief metaverse officer as it steps closer towards Web3; Germany's FCO launches a new antitrust probe into Apple; and Spotify is set to slow its hiring by 25%.   Publicis Groupe introduces [...]

Ahead of ATS London 2022, Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic, outlines why ensuring transparency and pursuing standardisation will be integral to the future success of CTV. In most European markets, connected TV (CTV) is evolving from broadcaster VOD [...]

In today's ExchangeWire news digest: Amazon shareholders to challenge the tech giant on pay, tax, and working conditions at AGM; YouTube shuts down 9,000 channels with content relating to Russia's invasion of Ukraine; and Snap's stock declines as the tech [...]