DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]

Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base.   The announcement, made in partnership with [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]

Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising.  To deliver the campaign, Samsung [...]

A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]