HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights [...]

  The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher's best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should [...]

The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week [...]

For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade [...]

RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]

More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard Kidd (pictured below), VP, head of business development, OpenX, looks at the reason for programmatic direct’s meteoric rise and its [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue. But when we optimise, we do so to win. This means that someone else loses. In this piece, Hilit Vainberger [...]

With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]