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  • Why Are We Discussing First-Price Auction Anyway?

    With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]

  • The Nuances of Education-Tech Publisher Monetisation: Q&A with Brainly & Yieldbird

    In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, [...]

  • Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird

    Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below), managing director of Yieldbird, ad inventory optimisation specialists, headquartered in Poland, with strong presence in the Central and Eastern Europe [...]

  • Do We Still Need Sales People in a Programmatic World?

    Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire. Having [...]

  • The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

    With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]

  • Publishers Are the Glue That Holds the Landscape Together: Q&A with Max Pepe, VP Marketing, Mozoo

    As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]

  • The Ongoing Search For Quality: Q&A with Dominic Trigg, OpenX

    ExchangeWire speaks with ad tech industry veteran, Dominic Trigg, about his role as vice president EMEA at OpenX; the industry changes he's seen throughout his time; along with the key challenges the industry is still tackling.  ExchangeWire: You recently joined OpenX [...]

  • Future-Facing Rubicon Project CEO Positive Despite Continued Losses

    Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming from Rubicon CEO Michael Barrett, despite the company posting another quarter of losses. Revenue missed expectations across the board at USD$42.9m [...]

  • What is SPO & Why is Everybody Talking About It?

    If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you [...]

  • Is it Make or Break Time for UK Publishers?

    The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media [...]