Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]

Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...]

As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]

News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise [...]

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report. The Trade Desk posts strong Q3 The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

Today (November 6th, 2024),  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]