Azerion and SeenThis ANZ Announce Partnership to Create a More Sustainable Marketplace
Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact [...]
MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK
MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media's aggregated [...]
Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers
Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]
IAB Europe Releases European Common Commitment for Sustainable Digital Advertising
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [...]
Injecting Sustainability into Digital Advertising - Q&A with Greenbids
In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]
BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™
Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3. Through this partnership, Media [...]
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